Barcelona-based label Desigual hired top Brazilian model and brand ambassador Adriana Lima to strut the Lincoln Center runway where they celebrated the brand 30th birthday in a riot of print and color at New York Fashion Week.
Inspired by flowers freshly cut from an imaginary garden, Desigual described its spring/summer 2015 collection as a multi-cultural bouquet of “daisies in bloom, desert roses, tropical hibiscus and Mexican dahlias.”
The label dubbed its clothes as “cool Mediterranean spirit” combined with South American motifs and “classic English garden blooms meet the Iberian Peninsula’s landscape.”
Models wore garlands atop flowing hair and at the end of the show, showered the audience with flower petals.
There were dangly earrings, micro shorts, mini dresses and a trapeze dress edged with pearls. Materials were crepe georgette, satin and lace, and the brand’s iconic geometric patterns.