A Rolex watch is a long-term investment, just like home. It’s a valued component of your life, meaning you’ll want to ensure it’s well cared for.

Unlike a home, which requires regular replacements and repairs, your Rolex should run smoothly for almost eternity if properly cared for. It’s a testimony to the exceptional design and clever engineering of these gorgeous timepieces.

However, a few easy maintenance procedures are required to keep your Rolex looking great and functioning properly. Rolex buyers including Watch Exchange stress the importance of keeping your Rolex in good condition, especially if you wish to sell it. See below for advice on caring for your Rolex watch.


You’ve just bought a Rolex—the first and most essential step is to wind it.

  • Turn the winding crown counterclockwise to unscrew it. It will eventually click—it’s now in the winding position.
  • To wind the watch, spin it clockwise. It’s recommended that you rotate it at least 25 times.
  • Disassemble and clean the watch, then assemble it as shown. Replace the crown by pushing it in and turning it clockwise. Make sure it’s fully screwed in instead of loose so that the watch’s waterproof integrity is maintained by creating a hermetic seal.

The motion of your wrist powers the winding mechanism once you’ve completed this.


Let’s be clear: your Rolex watch does not require daily maintenance. We understand if you want to polish it every morning, however. It’s a thing of great beauty and pride for any owner. Why wouldn’t you want it to look its absolute finest?

For daily maintenance, simply use a microfiber cloth to polish the face and metal strap each morning. Polishing the back is also an easy method to clear any perspiration or filth from the previous day. It is a simple procedure that only takes a minute, and it is an excellent method to make sure your statement watch looks the part.

You should clean just the face and back of a leather strap model. In our monthly maintenance guide, we’ll teach you how to properly care for your leather straps.

Note: Take care to avoid loosening the winding crown whenever you clean your watch. To keep it waterproof, make sure it’s properly fastened.


Weekly care is perhaps the most efficient approach to preserve your watch looking lovely and clean. If you see a few specks of dust on the weekend in the watch strap, there’s no pressure to do daily cleaning. Even if you polish your watch once a day, moisture and dust will accumulate between the link gaps.


Weekly care will keep your watch looking fresh. Monthly cleaning removes the more abrasive gunk that builds up between the links and around the case back.

Because soft particles may accumulate between links in the strap, it’s important to have your watch serviced at least once a month. These can cause damage over time, so you’ll need to clean them out with a brush.

Monthly cleaning is the same as weekly cleaning, with one exception: After soaping up the watch, take a very fine brush and carefully clean it.

Now that you know a little more about how to look after your Rolex watch, it’s important to remember that prevention is always better than cure. By following the simple tips we’ve outlined in this article, you can make sure your Rolex stays in good condition for many years to come!