Check out our interview with entrepreneur, mommy vlogger, style expert, and lifestyle influencer Shannon Doherty, who is a mom of four from Darien, Connecticut, and the founder of At Home with Shannon and Coco and Lala, a boutique for women and children, who is one of the top content creators on TikTok with over 1.3 million followers known for her viral parenting hacks, DIY activities, recipes, and crafts. Doherty, who worked in finance, real estate, and studied law, is sharing her creative side with the world and is loved for her authenticity, realness, and her genius “life-saving” super-mom hacks. Her viral videos have been featured on GMA, Newsweek, and Buzzfeed.
Follow Shannon IG @athomewith.shannon & TikTok: @athomewithshannon
Hi Shannon, please tell us a little about you?
Hi! I am a mom of 4, entrepreneur, and the founder of At Home With Shannon and Coco and Lala.
Describe yourself in 3 words?
Optimistic, Loving, Determined
Name one your strengths?
Always seeing the bright side and 100% believing in myself.
Best advice ever given?
There is no elevator to success, you have to take the stairs.
Who has made the biggest impact on your life so far, and why?
My Mom and I are very close. She has always believed in me and instilled in me the confidence and drive that always pushes me forward. No matter what my dreams are, she always believed that they are attainable.
How and when did you decided to get started with At Home with Shannon?
I started At Home With Shannon during the pandemic when we were in lockdown. I am the type of person who is always moving, and although we were home during the pandemic I knew that I wanted to be still be working and connecting with others. I instantly fell in love with our community on TikTok and it provided me much needed connections during that time!
How important for your success is the support of your kids and family?
What’s your advice for the newer influencers or entrepreneurs?
Believe in yourself and continue to be authentically you. Also do not compare yourself to others.
What would say are the greatest lessons you learned so far in this business?
The greatest lesson I have learned is that you can control your future. Believe in yourself whole heartedly and stay on your mission and great things can happen. Also, you need to be working harder than everyone else
Now tell us about the huge TikTok success and what are you doing to keep it going and growing even more?
I am working every day. One thing is I never rest on my laurels. I have big dreams and really believe we are just getting started.
What do you think is the secret to have a successful TikTok account?
Being authentic to yourself and posting consistently.
When you started your account, did you expected such a success?
Not at all! I did not expect it, but I did see it as attainable and went for it!! I love our community!
Tell us about your viral videos on TikTok?
Most of my most viral videos are simple mom hacks that anyone can do! It is taking the simplest every day task and turning it into something special
As a popular influencer you are followed by so many people. How do you feel about that pressure of doing always the right thing, and encourage people to follow their dreams?
I always produce content with my family and children in mind. I want to make content that my kids will watch one day and be proud of, so with that mission it is easy to produce family friendly and good content.
Can you share some ideas for Easter or for Mother’s Day?
For Mother’s Day I think a fun DIY Flower arrangement, pictures of your family, handprint flower pictures, a nice Mother’s Day brunch.
What book should every entrepreneur read?
Its not how good you are, it is how good you want to be.
If you are a book, what would be the title of the book?
The everyday SuperMom
What actor/actress/model do you admire the most, and why?
I think Jennifer Garner and Reese Witherspoon have both built amazing businesses while being amazing mothers. I look up to both of them!
What’s next for Shannon Doherty in 2022?
I have so many fun ideas in the works! Like I mentioned earlier we really are JUST getting started!
Which project is still on your bucket list?
We have tons! Definitely more long-form YouTube. I would love to collab with some certain creators! And work with my children on NFT’s!
In five years from now, where do you see yourself and your career?
In 5 years I hope our family brand has expanded even more! That our family becomes a household name with product lines in Walmart/Target, Books, and NFT’s!
What is your favorite healthy food?
I love cold press juice
And your favorite cheat food?
What is your own definition of happiness?
Being with my four children and husband anywhere 🙂
How would your best friend describe you?
Extremely loving and fiercely encouraging.
How would you explain your fashion style and what items in your closet can you not be without?
I think I love an elevated casual look. I own Coco and Lala and have always loved a good dress. I wear dresses 99% of the time. Beach to table is definitely my style. I cannot live without my flip flops 🙂
If you could meet someone living or dead, who would it be and why?
My great, great grandmother. I LOVE family and feel so fortunate to be so close with my grandmother. I would love to introduce my children to my great, great grandmother and hope that we have made her proud 🙂
What would be the dream holiday, and who would you go with?
My husband and four kids – literally anywhere.
What do you like to watch on TV?
Netflix documentaries and series. I am obsessed with the We Work and Uber shows right now. Also we love Yellowstone.
What music do you like?
Anything fun and uplifting! Love Taylor Swift always and some Walker Hayes 🙂
Do you support any charity?
Yes St. Jude and No Kid Hungry
Idea of a perfect Sunday?
Church, brunch with my family, the kids sports games and then an early family dinner.
Where we can follow you?
Quote: Wake up every day and remind yourself it is going to be the best day ever
Holiday Destination: Our family summer home in Rhode Island
Drink: Iced Coffee
Celebrity Crush – No one! Just my husband 🙂
Favorite song? Ain’t too Proud to Beg – good old fashioned fun and brings back so many memories. We have an old jukebox in my house, I had one growing up at my grandparents any song on there I love, especially Lollipop!
Sports Team: NY Giants
Movie: Love Actually or Pretty Woman
Photographer credit: Mindy Briar Photography