With October marking the month of Breast Cancer Awareness, super model Kate Moss reveals more than just her sexy side in Stella McCartney‘s latest campaign.

Photographed by Mert Alas and Marcus Piggott,  Moss’s look cleverly incorporates the cause’s iconic pink ribbon. This particular line of lingerie was designed to encourage and remind young women to perform self-exams when getting dressed. With a percentage of the proceeds going to breast cancer charities, the Gemme Relaxing collection is available here.