As spring finally begins to heat up into the fun of summer, Connie Borja announces the launch of LA Swim Week at The London Hotel. The fashion event will feature innovative and exciting new swimwear and Beach Wear collections from iconic, luxury, and emerging brands.

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LA Swim Week was founded by Borja for the purpose of providing a sustainable platform that will allow further engagement between top fashion media and premiere retailers, national and international designers. She strongly believes that the event will foster connections between the diverse corners of the fashion world. Borja’s own Amour Swimwear was founded in 2012, out of her passion for the many moods and needs of modern women, as well as her love for event production, perfect match to gather designers to show swimwear trends.

Other designers attending the event will include Rebecca Klodinsky of Frankie’s by Rebecca, Eleni Armanos of BeachFlirt22, and Chloe Rose of the designs by the same name, LA Swim Week will also welcome Asher Marie Collection from North Carolina and Ellypse Swimwear along many others.

The show will also feature Iconic Leonisa Beachwear, a Columbian brand which has been creating high quality apperal for nearly 60 years. The brand is well known for its wonderful designs and global presence and has supported the glorious curves of many women.

The event will be held at The London Hotel West Hollywood, on July 23, 2015, just off Sunset Strip the London offers the highest levels of luxury. Joining this year presenting the fashion designers Liz Eddy TV Host and travel model, LASW expect more than 400 guest.

Almost everything that goes on at The London Hotel is by invitation only, LA Swim Week is exclusive and private to fashion industry, a red carpet event full of beautiful models , fashion photographers, writers, editors, and designers. Vendors will also be on The Hampton Court offering the best and most exciting summer fashion apperal for purchase.

The event is in support of Cancer Society, The fundraiser is dedicated to Tracey Patch, a body builder contestant, a daughter, wife, friend, a fighter. Donations go straight to Susan G. Komen a non-profit organization dedicated to saving lives and ending Brest cancer.

Media sponsors include Naluda Magazine, LA Swim Magazine, The Swim Journal, TGIF Guide Isee360inc the app, La Prensa Colombiana and Latina Magazine.

For more information, go to swimweekla.com, visit the event’s Facebook page, or connect with them on Twitter.

facebook.com/LASwimWeek / twitter: LASwimWeek / Instagram: LASwimWeek