The Official MAXIM Super Bowl Party 2017 took place at the Smart Financial Centre – a state-of-the-art, brand-new facility in the greater Houston area, which accommodated over 4,500 tastemakers and VIP’s. The exclusive affair, presented by Thomas J. Henry and produced by Karma International, had an outstanding talent line up, featuring hip hop recording artist Travis Scott, DNCE, a deejay set by DJ Khaled, strolling performers, aerialists and more!


Celebrities including Fergie, Ludacris, JinJooas, Kendra Wilkinson and husband ex-NFL Hank Baskett, Nick Cannon, Adrienne Bailon, Caitlin O’Connor, Chace Crawford,  Maya Henry, Emily Sears & Khloe Terae among others guest enjoyed the night.



Art, fashion, music and sports all simultaneously collided for the ultimate immersive and exciting party experience, which included multiple interactive areas, live artistic vignettes, theatrical lighting and concert level sound. Table buyers and celebrities had beautiful, spacious, all-inclusive suites and tables on risen platforms overlooking the decadent and exclusive affair. We had many great activations and interactive areas including the Monster Energy FMX Motorcycle Show and the Monster Energy Lounge with energy drinks that kept attendees hyped throughout the course of the entertaining affair.



Inspired by the big game weekend, MAXIM featured the “2017 MAXIM Party ARt Exhibit” experience powered by Aireal, where the art exhibit displayed mixed-medium, 3D painted art where users were able to interact with the 2017 MAXIM Party ARt Exhibit mobile app through their mobile device. Additionally, America’s favorite beer, and the official beer of the NFL, Bud Light, offered refreshing beverages for all guests to enjoy. Specialty cocktails were also provided by Absolut Elyx and Tequila Avíon. Champagne was flowing throughout the night courtesy of GH Mumm and Perrier Jouet.  Zippo also had their “Zippo Car” on-site so partygoers could engage in fun and frisky photo opportunities. They created a custom one-of-a-kind MAXIM Party lighters that they gave away to select celebrities, influencers and VIPs. Further, The Jewel Nightclub from Aria Resort Las Vegas facilitated bringing Travis Scott to the MAXIM Party 2017 line-up to add to the over the top luxury nightlife style experience.


Lastly, VIP’s came to and from the party in Cadillac’s finest vehicles while our silent auction added a charitable component to the event, where proceeds benefitted the Tree Media Foundation, a non-profit organization committed to educating the public on environmental issues. In support of Tree Media Foundation, New Orleans visual artist Randy Leo Frenchette, better known as “Frenchy”, painted live on-site where his captivating artwork was auctioned off. Again, proceeds from the silent auction ultimately benefitted the foundation. Fashion vignettes were elegantly presented by Lyndon London & Danny Nguyen Couture – guests noshed on Max’s Wine Dive, while indulging in delightful deserts provided by Sprinkles Cupcakes, macarons by Patisse, and Frost 321 Spiked Ice Cream.













Photos: Getty Images / EMC Bowery