The market for beauty products and skincare continues to grow as more people – both men and women – place greater importance on the appearance and the health of their skin. Health is actually a big factor in the industry right now, which is why there are more products being created using natural ingredients that provide more benefits to users.
Some natural ingredients are more popular than others for the benefits they provide. What are these ingredients? What kind of benefits do they bring to the table? Let’s find out.


Apple may not be a common ingredient in beauty products right now, but you can expect to see more natural products using apple as the main ingredient as the year goes on. Apple contains a nutrient known as malic acid, which brings several benefits when used as part of a beauty regime.

Malic acid on its own is a powerful antioxidant. It helps the skin maintains its natural flexibility and health, all while acting as an effective way to deliver vitamins and other nutrients. Malic acid is also used as a catalyst in products like serums and face masks.

CBD Isolate

Derived from cannabis plants through a process known as CBD isolation, CBD isolate is quickly becoming the go-to ingredient for many beauty products. The isolate itself is an effective anti-inflammation nutrient, making it suitable for treating acne and other skin problems.

The process of CBD isolation also separates THC – the compound that causes the high in cannabis plants – from CBD, so you get all the benefits without the mind altering effects.

Expect to see CBD being used as the primary ingredient in everything from serums to lipsticks this year.

Organic Butter

Butter, derived from different ingredients, is not a new natural ingredient in the beauty industry. However, the use of butter in all-organic products will become even more common in the near future, especially after the big success of lipstick company Bite Beauty.

Bite Beauty is a brand that uses nothing but organic ingredients, with butter being the primary one, to create its lipsticks. Oils and other ingredients are added to provide further benefits while ensuring the lipsticks retain the much needed creaminess consumers are after. If you are looking for a lipstick that feels good on your lips, Bite Beauty is the brand to try.


The last ingredients to watch out for are berries. Berries are another hot commodity in the beauty industry right now because they contain a lot of antioxidants and nutrients, and they are easy to use as primary ingredients in the manufacturing process.

Blueberry will be the most popular ingredient this year. We already have products like the Lush Catastrophe Cosmetic Fresh Face Mask containing this ingredient, and it’s very popular with consumers. This face mask does more than moisturize the skin; it rejuvenates it like very few other products.

Natural ingredients are the way forward and these are the ingredients to look out for this year. The next time you are shopping for beauty products, be sure to search for products that contain them.