Neiman Marcus Fashion Island Debuts Digital Style Labs as part of its Service Offering for the Holidays.
Just in time for the holiday season, Neiman Marcus continues to create innovative and extraordinary ways to serve customers. Neiman Marcus Fashion Island invites media and influencers to an open house and luncheon to preview its new Digital Style Labs. Starting December 1, the unique offering will be available to all Fashion Island customers who work with Digital Client Advisors.
Neiman Marcus’ Digital Style Labs are a three-in-one space located within the store where customers can visit and witness the “behind-the-scenes magic” created by their Digital Client Advisors. The Digital Style Labs offer personalized experiences for one-on-one virtual shopping along with styling tips and expert advice on closet refreshes, wardrobe edits, and more. Each lab includes a workspace for the Digital Client Advisors to enhance their digital communication with customers, a virtual appointment space with technology and thoughtfully curated visual elements for them to meet with clients, and a designated area for to shooting elevated Instagram style content.
“As part of our integrated luxury strategy at Neiman Marcus, customer engagement and service across channels is a top priority,” said Leyla Vokhshoori, Vice President and General Manager, Neiman Marcus. “We are delighted to roll out our new Digital Style Labs that provide our Digital Client Advisors with dedicated spaces to produce engaging content and enhance their connection with customers whenever, wherever, and however they prefer.”
As the ultimate gifting destination and as part of its “Celebrate Big, Love Even Bigger” campaign, the luxury retailer encourages customers to celebrate big, smile big, give big, and love even bigger all season long. Customers can book a virtual appointment with their Digital Client Advisor and follow them on their social media channels to access the expertly crafted content and personalized curations available through the Digital Style Labs.
Customers who do not already have a Digital Client Advisor can easily be matched with one through their website at www.neimanmarcus.com.