The Exclusive Swimwear Capsule Collection Features 5 Brands Paired with 5 Influencers to Kick Off Swim Season
Currently in Jamaica, REVOLVE, the leading online retailer serving fashion-savvy millennial consumers, debuted its “5×5 Swim Project” where five of REVOLVE’s hottest swim brands were paired with top influencers to interpret and design their capsules with inspiration from Jamaica’s vibrant culture and unmatched scenery that set the perfect backdrop to present REVOLVE’s new swimwear collection.
Shot at the renowned Round Hill Resort in Montego Bay, on an Island Routes catamaran and river rafting in the jungle, the influencers are flaunting their swim collections through social media in a social-to-sales business model that creates a unique shopping experience for customers.
This collection of swimwear and summer styles are a collaboration between L*Space with Jamie Chung, Beach Riot with A Bikini A Day (Tash Oakley and Devin Brugman), ElleJay Swim with Ludi Delfino, Tularosa with Rocky Barnes, and Lovers + Friends modeled by Alexis Ren.
The 5×5 Swim Project features five mini capsules with each ranging from 7-12 pieces for each brand. With the overarching theme “Under the Sea”, each brand-blogger pairing was tasked to interpret and design their capsules with that point of inspiration. The result is a 47-piece collection of bikinis, cover ups, and separates, with prices ranging from $50 – $188.
“As the millennial customer continues to flee stale incumbent brands, swim is becoming an extremely important category for us and is growing at 100% year over year. Our team has curated the best selection of premium swimwear on the planet and the REVOLVE 5×5 Swim Project highlights some of the best of the best,” says REVOLVE Co-Founder and CEO Michael Mente.
REVOLVE is the virtual home for an unrivaled collection of over 500 of the world’s most-coveted established and emerging brands in women’s and men’s designer apparel, shoes and accessories. REVOLVE provides the highest quality online and mobile shopping experience, serving the style-savvy consumer with impeccable customer service. Based in Los Angeles, REVOLVE’s aesthetic is deeply rooted in the Southern California lifestyle from which it was founded, where a savvy view of fashion and fun-loving attitude are infused into the entire REVOLVE customer experience. For more information please visit revolve.com