Being a health, beauty, acting, or art influencer may be a lucrative career, but it’s also a competitive space. Marketing fads move like the wind, and you should adjust just as quickly to grow your audience.
The first step to achieving your goals is to create a groundbreaking marketing plan. But, before you do, check out the marketing trends of 2022 that we’ve listed just for you below. This list should help you get the most bang for your buck when it comes to marketing!
Read on to discover ways to transform your career into a revenue-generating machine with the top five marketing trends of next year.
1. Niche-Focused Content Will Thrive
Gone are the days of one-size-fits-all life hacks from so-called experts. In today’s modern world, it’s best to find a niche.
Think of Michelle Phan, Promise Tamang, and Nikkie de Jager of NikkieTutorials. While they’re all makeup queens in their own right, they focus on a niche as all influencers should. Michelle Phan serves us natural looks, Promise Tamang is a transformation master, and Nikkie de Jager is all about in-your-face, over-the-top aesthetics.
When you find your niche, you can create strategies to build your authority and unify your efforts into a consistent brand message.
2. Content Marketing Is Essential
Digital statistics share a jaw-dropping fact. The average American sees around 4,000 – 10,000 ads online daily. More often than not, they are in noise-canceling mode and ignore most content types. For this reason, we recommend creating valuable videos, blogs, social media posts, and so on.
Content marketing — the process of developing standout material to capture a specific audience — is now the gold standard for branding. Your potential viewers will ignore any content that’s less than extraordinary.
Sure, it’s essential to stick to your niche, but you can mix and match your materials. For instance, you can collaborate with other influencers, run giveaways, or offer fans free makeovers.
3. Short-Form Videos Are Key
Modern consumers don’t watch the same shows on TV as their families. Instead, they binge-watch shows separately. The changes don’t end there. Nowadays, people spend a lot of time on short-form content or videos shorter than five minutes.
Recent video consumption figures reveal the following:
- A whopping 74% of consumers now consume short-form content.
- GenZ and millennials take the lead in watching them, with viewership reaching 84% and 81%.
- Almost 40% of Americans spend over an hour per week watching short clips on social media sites.
Once in a while, you produce content types that go beyond the five-minute mark, and that’s okay. However, we highly recommend creating short-form video clips along with them.
4. Podcasts Will Attract Audiences
The podcast fanbase in the country has reached a mind-boggling high of 60 million homes, or 50% of the population. There are now over 2,000,000 podcasts worldwide to address the market’s growing demand.
We know how boring and time-consuming starting a podcast sounds, but it’s an ideal way to strengthen your relationship with your clients, fans, and audiences. If you don’t have the knowledge, expertise, or time to develop your own, we recommend guesting in episodes relevant to your target audience.
5. Permanent Social Media Content Will Take the Lead
While 24-hour content, like stories, isn’t going away soon, any marketing plan for 2022 should focus on permanent material like posts, videos, and live events. Don’t worry; you don’t have to be on all social media sites.
Instead, find out which sites your target audiences frequent. Do they spend most of their time on YouTube, Instagram, Twitter, or Facebook? Your post frequency matters as much as your content quality. Make sure to make your page as educational, fun, and engaging as possible.
If you can’t post consistently on any site, evaluate if keeping it is worth your effort. It’s okay to drop platforms that don’t make sense to your ideal market.
Grow Your Audience Now
Do you have what it takes to be a top influencer? Of course you do! Your passion, authenticity, and likability can open a whole world of possibilities for many brands.
But, don’t forget that a mind for marketing matters. It’s not enough to be the best makeup artist, yogi, or weight loss expert in the country, you have to present your prowess in a way that attracts, engages, and inspires your viewers.
Check out our services to discover how we can help you grow your audience. Together, we can reach new heights in 2022.