In line with forward-thinking kits over the last 20 years, this unique head-to-toe look includes Nike’s first women’s-specific integrated soccer cleat collection. Also new for this tournament, the replica of the women’s specific uniform will be available in men’s sizes, allowing all Americans to proudly display their support for the women’s team.
Designed specifically as an integrated look with the new tournament cleat collection, the uniform combines fresh inspiration and modern style to deliver unrivaled performance and a lower environmental impact. Each piece of the kit – the jersey, shorts and socks – is constructed with recycled polyester, which is made from recycled plastic bottles that are melted down to produce fine yarn used to create the fabric. Each kit is made using an average of 18 recycled plastic bottles. Since 2010, Nike has diverted more than two billion plastic bottles from landfills into recycled polyester – enough to cover about 3,500 football pitches. By using recycled polyester Nike is also reducing the energy consumed in the manufacturing process by up to 30 percent compared to virgin polyester.
“The uniform and boots feel great and look stunning,” said U.S. Women’s National Team striker, Abby Wambach. “If you look good you are ready to play your best, and when I put them on I feel inspired to play well for my country, our team and the fans.”
Nike designers created the brilliant white kit to make a strong visual impact on the field. A contrasting stripe runs down the side of the body, through the jersey and shorts, to accentuate player movement. A white-to-volt gradient in the socks draws the eye to the feet and the ball.
“This is a huge moment for these players and for women’s sports. It was a privilege to design this uniform for the best team in the world. When creating for this amazing event so close to home, we wanted to create real impact and make sure it was built for brilliance in every way,” comments Martin Lotti, Global Creative Director for Nike Soccer.”
“This is also the first time we’ve designed an integrated look from the cleats up. We see the combination of the new uniform and footwear collection as an expression of our commitment to both performance innovation and style,” said Lotti.
The inside back of the neck features a blue triangular pennant design with 13 white stars, a numeric reference to the original U.S. colonies and a visual reference to the American flag.
Two stars stitched above the U.S. Soccer Federation crest proudly signify the USA’s two World Cup victories in 1991 and 1999, while a black triangular insert punctuates the new streamlined, modern V-neck collar.
The names and numbers on the back of the shirt feature an angular, modern typeface, that is a modern twist on traditional American collegiate-style graphics and designed specifically for the US Soccer Federation.
For the first time, Nike also created a tournament pack of women’s footwear, that includes all four of Nike’s cleat types – Mercurial, Magista, Hypervenom and Tiempo – in a stunning color combination designed in concert with the USWNT home uniform. The cleats combine flashes of Volt yellow with a striking ‘Blue Lagoon’ color, a nod to the famous lakes of tournament host nation Canada.
The extended product collection also includes a full range of training apparel, as well off-field press and travel looks for the players.