Lingerie and Beauty brand will advertise on broadcast
Victoria’s Secret will advertise during NBC’s broadcast of the National Football League’s Super Bowl XLIX airing on Sunday, Feb. 1. The advertisement is part of the brand’s Valentine’s Day marketing efforts which also include the release of their “Don’t Drop The Ball” web video that will premiere online today.
“The Super Bowl is the single best opportunity for Victoria’s Secret to remind a global audience that Valentine’s Day is right around the corner,” said Victoria’s Secret CEO Sharen Jester Turney.
About the “Don’t Drop The Ball Video”
The video features two teams playing football in red and white jerseys. After a fumble-free game, the winning team is revealed to be Victoria’s Secret Angels Adriana Lima, Doutzen Kroes, Candice Swanepoel, Lily Aldridge and Behati Prinsloo with a special reminder to viewers: “Don’t drop the ball. It’s not Valentine’s Day without Victoria’s Secret.”