Richie Akiva‘s “Friday Fuel” pre-festival day party, which took place in Bermuda Dunes on April 11, featured DJ music from DJ Pookie during Coachella weekend. Euphoric Mood-Boosting Beverages are a new product from the creative functional beverage company EUB.
Celebrities and influencers including Teyana Taylor, Banks, Ray Marie Morris, Kailyn Shepherd, Camryn Burke, Diana Madison, Andy Lua, Lexi Gryszowka, Talia Tellez, Alannah Keyser, Liya Joelle Jones, Ginga Flame, Jack Crev, Argjira Berisha, Brooks Paul, Christian Osorio, Juliet Hartley, and more attended the small-scale desert celebration, which was organized by Charles Gores, the founder of Emotional Utility Beverage.
Cognition-Boosting, Focused Sparkling Beverages are currently offered by Erewhon, Bevmo, and GoPuff. Guests enjoyed light bites under the scorching desert sun while staying hydrated with the entire flavor collection and specialty EUB cocktails blended with Tito’s and Casamigos.