Jennifer Cohen is a best selling author, recognized by United States government as leading health fitness expert, and a Forbes writer. Jennifer Cohen is a fitness personality, author and body image consultant living in Los Angeles, California. She was recently named in “Greatist” 100 most influential people in Health and Fitness and #16 Most Impactful Fitness Entrepreneurs on Web MD. Jennifer is consistently featured in national health, lifestyle and entertainment publications, including; People, Cosmopolitan, Woman’s Health, and in newspapers such as the Los Angeles Times and Washington Post. Jennifer has 2 regular columns in Forbes and Entrepreneur which have garnered a loyal readership and are widely considered the most popular on these respective sites.

Hi Jennifer, please tell us a little about you?

I am a mental performance coach and fitness expert.

Describe yourself in 3 words?

Tenacious, resourceful and kind.

Who was your role model as a child?

My grandmother.

How did you get started working as an author and in the fitness and wellness areas?

I was a “label trainer”. This means I worked for record labels and trained pop stars to get fit before a music video or tour.

When did you decide to pursue this career?

It actually was an accident. I was a marketing executive at a record label and one day I quit and decided to pursue fitness so I got my first personal training certification and then went to a record label and pitched myself as a trainer for the roster of talent they had.

How has this experience changed your life?

It took my on this whole new path of wellness, health and personal development.

What is the most rewarding part of your work?

Helping people reach their goals and potential

How do you manage your busy work life and a family?

It’s hard and a struggle everyday just like it is for everybody else.
I just try and do the best I can and tell myself “tomorrow is another day.”

Now tell us about your new book “Bad Ass Body Goals”? And where we can buy it?

My book is more of a journal in the sense It’s interactive. The purpose is to have long term results and the best way to do this is be accountable and write down everything you’re doing.

I created a 10 week program where all you need to do is follow along and write down your progress everyday. It also has an exercise video library so you don’t need to rely on a picture in a book to do a move.

And about the success of your “Strong is the New Skinny” book?

The message in that book is super empowering and my philosophy which is not everyone can be super skinny but everyone can be strong! Focus on goals that are attainable and powerful.

What other projects have you been part of? 

I launched a new podcast called Habits and Hustle. It’s about the habits and rituals of super successful people and practical take away advice for the listeners to try.

What is the feeling to be named one of the 100 most influential people in Health and Fitness?

Great! It’s nice to know you’re making a difference in people’s lives for the good

Biggest beauty inspiration? Why?

Jennifer Lopez. Because look at her. She gets better with age.

How is a normal day in your life?

Wake up around 6, workout, make lunch for kids, do a bunch of calls and meetings, spend time with kids, work more, put kids to bed and pass out!!

Name one your strengths? 

A lot of energy and efficient. Thats 2:)

Idea of a perfect Sunday?

Watch Netflix and chill. Doesn’t happen often.

Best advice ever given?

Always say yes. You never know what will come from any opportunity.

Name 3 things you can’t live without?

My kids, Cold brew, Sunshine.

What is your favorite healthy food?


And your favorite cheat food?


How would you describe your fashion style?

Very casual. I wear gym clothes literally all day!

What is your own definition of happiness?

Happiness is living an authentic life and where my family is healthy.

Where do you see yourself 5 years from now?

Hopefully doing the same things I’m doing now.

Favorite song? Why?

I love the song Confident by Demi Lovato.

Do you support any charities?

I started a breast cancer charity called Babes For Boobs with my best friend. We auction off eligible bachelors on a dinner date and we give all the money we raise to Susan G. Komen.

What do you think of Social Media?

I think people rely on it way too much for validation. Can be a great tool for your personal brand if used properly with limitations.

Where we can follow you?


Movie: Iron Man

Travel Destination: Any beach

Sports Team: Toronto Maple Leafs

Tv Show: Breaking Bad

Book: Tipping Point