Check out our interview with fashion brand consultant and creative director Sheereen AK.

As an advocate promoting authentic beauty, Sheereen is undoing the toxic effects of social media on millennials relating to looks— body, face and lifestyle. She helps women feel confident in their own skin by promoting high-quality skincare products instead of heavy makeup to cover skin flaws, with a priority on health rather than fillers and unnecessary plastic surgeries.

Follow Sheereen @sheereen.ak  /  catwalksnaps.com

Hi Sheereen, please tell us a little about you?

Hello, I am a fashion brand consultant/ creative director and digital creator. My focus is mostly on Fashion and Natural beauty, undoing the toxic effects of social media on millennials. I also offer my consulting services to start up fashion & beauty brands.

Describe yourself in 3 words?

Ambitious, Creative and Reliable

Who is your biggest supporter?

My Husband

Best advice ever given?

Love what you do and you’ll never work a day in your life

When and how did you started as a fashion consultant, and as an influencer and blogger on Social media?

I started my fashion consulting business after my husband and I decided to move to New York and I had to put my womenswear line based in LA on hold. I knew I had to keep busy and put all the knowledge I had gained from running my own fashion business into work so I decided to offer my services to other fashion start up businesses.

I’ve had my fashion IG account since 2012 , while I was still attending FIDM and AI finishing my fashion degrees I would mostly post my OOTD . I started focusing on it again once I started my consulting services and it just took off and now I’m very fortunate to be able to work with so many amazing brands while spreading a message about natural beauty.

What is your favorite healthy food?

My favorite healthy food would be a good hearty salad.

And your favorite cheat food?

I’d say Levain Bakery Cookies at the moment 🙂

Do you support any charities?

I love supporting charities especially for children around the world and that’s one of the main ones I’m supporting at the moment.

What do you think of Social Media?

To be honest I have a love and hate relationship with Social Media, I think if it’s used in the correct way it can be very beneficial but you always have to remember not everything you see on social media is reality. Spending too much time on it can be toxic but I’m definitely thankful for the opportunities it’s giving to creators and small businesses to grow and connect with the right people.

Where we can follow you?

You can follow my IG account @sheereen.ak