Check out our interview with internationally recognized Finnish visual artist, holistic interior architect & musician EMMI IIDA who just released her new single ‘Energy Guru’ via EFG Records Oy.
The multi-faceted artist has hosted solo art exhibitions around the world, from Barcelona to Los Angeles. She now seeks to translate her artistic prowess into her music, with ‘Energy Guru’ set as her second official release, following the success of her song ‘Blooming’, which gained support from notable tastemakers METAL Magazine and CLASH Mag, as well as securing her an interview with MTV Finland. In addition, ‘Energy Guru’ was produced by #1, gold-disc selling songwriter and producer Jess Sharman, who has created music for shows and movies like Grey’s Anatomy, Love Island and The Inbetweeners.
Follow EMMI @emmi.granlund
Hi EMMI, please tell us a little about you?
I was born and raised in the countryside of Southern Finland, was the oldest of six kids with five younger brothers… we had kind of a free upbringing in a countryside environment so that leaves a lot of room for creativity, I’ve been painting and making things from scratch from a young age. For the past decade I lived in the States, in Minneapolis and Nashville, and recently moved back to Finland with my two kids, appreciating it all, the safety and pure nature, even more now.
Describe your sound in 3 words?
Ethereal, dreamy, meditative
Who influenced you and why did you choose to make music?
People who expand their limits inspire me. Music has always been close to my heart but it was only 4 years ago when I started getting these songs. Or should I say I opened up to the possibility of being able to write a song.
Do you play any instrument?
I started playing piano when I was 5.
Do you ever get nervous?
All the time. I have two wild boys, who are 2 and 4, and being a mother with all the responsibility is what gives me most of my anxiety and make me nervous!
Tell us about your new single “Energy Guru?”
It’s about the connection with the divine, with it all. It’s about finding the truth, your own true nature and co-creating your world with the Source, feeling oneness, union with everything there is.
What’s the story behind the song?
The song started playing in my head summer 2020 when I was meditating at a cabin in Lapland of Finland. It was playing with the full orchestra, explaining to me that you can find the energy guru within you, when you calm your mind, listen to your intuition and get clear with anything that’s been bothering you.
How was working with popular producer Jess Sharman in the project?
Jess is such a talent, both in songwriting and producing. We were going through the lyrics and the song structure and tweaking it to find the best possible outcome for the song, and I feel like we did. I learned so much working with her this spring and I’m very, very grateful to have the honour to be working with her.
What is the most rewarding part of your work?
Personally it’s been so healing to create these songs. The element of the healing frequencies in the songs and the messages of the songs are so therapeutic in themselves, that I feel success if one other person other than myself gets the same feeling of hope and love that has helped me. Also it’s so rewarding when my kids sing the lyrics of the songs, that brings me to tears every time.
What book should every entrepreneur read?
I have a whole library of books, so it’s hard to pick one… but i’d say ’The Happy Pocket Full of Money’ was great in explaining the spiritual aspect of wealth and abundance.
If you were a book, what would be the title of the book and why?
I have written a book actually, related to the album! It’ll be published in 2024 so you’ll see. 😉
What’s next for EMMI IIDA in the last months of 2023 and for 2024?
Exploring, grounding and expanding. Taking time for just being.
What is your own definition of happiness?
Being able to have the freedom to do what you love with the people who you love in the place that you love. Being safe & grounded in nature.
Where do you see yourself and your career in 5 years from now?
Living in the nature with my family, enjoying the daily life, creating more music & art.
Where we can follow you?
Quote: ’Why not?’
Movie: 2012, changed my life.
Travel Destination: Como
Sports Team: Espoo Oilers, Ticino Unihockey, San Jose Sharks
Cover Photo: Seb Luke-Virgo @seblukevirgo